Digipak Photos

Whilst shooting footage for our music video, we were inspired to take some pictures for the front cover of our album. A distinct link and sense of coherence is created between the music video and ancillary tasks through using the same location and costume, enhancing the branding of Jose Vanders, allowing easy recognition of her products to our target audience.

Whilst taking these pictures, our vision was for the artist to be casually leaning against the tree, inspired by a photoshoot of pop artist Diana Vickers'. This casual approach makes the artist appear less manufactured and more laid back, reflecting the easy listening nature of Jose Vanders' music. The way Bethan is not looking directly at the camera appears endearing and is a technique used in a number of existing artists album covers, such as Florence and The Machine. We decided to select the right image for our album cover, as the bright lighting compliments Bethan's face, as well as the composition of the image appearing effective, with little negative space.

We also took some pictures for possible use on the back cover of the digipak, where the track listing will appear. The images are of Bethan walking away from the camera, set to one side, will allow space to the right for imposing text over the image, listing the tracks on the CD. Again, the images link to both the front cover and the music video, creating coherence, due to the common location and natural surroundings.

I believe the first two images will be most successful in terms of posititioning, although I do like the mysterious and relaxed feel to the third image, therefore we will experiment editing each of the pictures to decide which will result in being most effective on our digipak back cover.