After generating a rough original version of our album front cover, we later decided the style of it was not working. It appeared too old fashioned and not fresh and young like the artist herself, therefore created the wrong type of brand identity. I feel this mistake was made due to not enough research into existing products, challenging conventions rather than following them. - We did further research into existing products of similar young, female artists such as Ellie Goulding and found that the majority of album covers simply feature a close up shot of the artist's face, with they themselves being the brand. We liked the idea of this simplistic design, therefore cropped the image to just show our artist's face and then experimented with
different filter effects on Serif Photo Plus. - Once we were satisfied with the edited image, we then began experimenting with imposing text over the top. Reducing the opacity of the text gave an effect we all liked, with the colour not appearing too harsh. This was the end result of our re-design which I believe is much more successful.
- For the back cover, we edited the image using the same effect as on the front to ensure coherence throughout the digipak. For the same reason, we also used the same typography for the track listing. We decided the slanted effect of the writing going up the path makes it much more eye-catchin
g than simply being straight. - On the back cover, we used conventional industry information to ensure a proffessional look and to abide by copyright and ownership regulations. These include a barcode, the record label logo and a copyright message (which is yet to be added).
Below is the second draft design of our digipak we produced after deciding the original design was not working.
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