Jose Vanders Target Audience

• Our branding of Jose Vanders will depict her as a normal, down to earth girl. Our target audience is females between the age of around 13-25, due to her relatable image appealing to them the most; the subjects of her songs encompass the experiences associated with her teenage years, which the majority of young girl will be able to connect with.
• Although, the light-hearted and fun vibe to her music gives the possibility to be enjoyed by all, with her sound being quite "mainstream", therefore giving her a huge potential target audience.
• Similar style artist Kate Nash, also a songwriter and pianist, proves this possibility of mass appeal, with her single "Foundations" charting at number 2 in the official singles chart. Kate Nash's following, similar to Vanders mostly comprises of young females, due to her youthful, fun and relatable image.
• After visiting the forum on Jose Vanders website, this female target audience was confirmed, with the top posters on the forum being mostly females, as evident in the picture to the right. Although, after browsing the forum it is also evident that there are a number of males signed up and actively posting on there too, proving her broad appeal.
• Jose Vanders fans are likely to be students, due to their age. This allows further relation between them and the artist due to her having studied at sixth form, as well as currently studying at University.
• Jose has embraced the online revolution, being advantaged by her age and growing up in this time period, by making use of social networking sites such as MySpace and Twitter, which enable her to reach out to these young fans, of which the majority will be signed up to these sites. As well as enabling her to engage with her fans, social networking sites offer Jose a free and increasing effective method of promotion for her music.