Original ideas:
- We must develop a theme throughout the three products (music video, digipak and advert) to create a sense of coherence and branding. We will do this by using the theme of a train station. For example, we plan for the artists name "Jose Vanders" to appear as though it is a station sign, by imposing text over an image we will take of a sign.
- To ensure this coherence is created, we will decide on a distinct font for the artist name, which will be used throughout the three products as a form of identity for the audience.
- We plan to use an image of the artist on the front cover of the album to follow the conventions of an album cover, as when researching similar existing products (young female artists) such as Kate Nash and Pixie Lott they both feature an image of the artist.
- On the back cover of the digipak, there will be a track listing, and there may be a possibility develop the play of words of "track" with the train theme.
- We will use an image of the album cover on the advert to allow easy recognition of the artist for the audience, as well as making it easier to find the album in a store. My research showed that album covers are often incorporated into the advert for an artist, such as Florence and The Machine and Ellie Goulding. Therefore, we have decided to follow this convention.
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