How different bands/artists have promoted their albums specifically to their target audiences

Justin Bieber is a teenage American pop star, who has a global following and a target audience primarily of young and teenage girls. He has promoted his album "My World" in a number of ways.

• Justin has done album signings all over the world, including in London, where he was greeted by thousands of screaming girls. This has proved to be a very effective promotional method, as it allows his fans to meet their idol, as well as boosting sales of his new album through people purchasing it to be signed.
• It is obvious from his merchandise site that Justin's target audience is girls, due to there being a specific "girls" section of the site with 27 pieces of clothing, compared to the 4 t-shirts available which are aimed at boys. The majority of designs include Justin Bieber's name and an image of him to act as a promotional tool when worn, developing his brand and making him easily recognisable to the public. Special merchandise is released to promote a single or and album, for example, a new t-shirt has just been released including the album title "My World" and some existing products include songs lyrics such as "Me and You" which would have been produced in order to promote his single. Merchandise has become a very powerful tool of promotion, as when worn it gives the artist exposure to the public, as well as allowing fans to enjoy wearing clothing showing off their idol and feel part of the Justin Bieber phenomenon.
• Justin has a number of social networking sites, such as Twitter and Facebook, which allow him to connect with him fans on a more personal level and make them feel like one of his friends. This has become very popular with celebrites and artists, with their publicists or record labels setting them up for them to interact and build relations with their fans as well as promote upcoming releases.
• Due to his target audience of young girls and teenagers being very technological these days, possessing mobile phones and iPods at young ages, mobile and MP3 downloads of his tracks are available on his website. This shows that his record label are keeping up with the "digital revolution", rather than allowing it to impact them negatively. The fact his tracks can be downloaded to such portable devices, makes it easier for awareness of his music to be raised, as one of his tracks may be heard as a ring tone or someone may see someone else listening to it and be inquisitive.
• Bieber is made appealing to his target audience in images, both promotional and on his album cover by his youthful and stylish dress sense. He is often dressed in hoodies, checked shirts, jeans and high top trainers, which teenage girls are likely to find attractive and it makes him more relatable as it portrays him as an average teenager.